Post Thanksgiving Sharing

It was great to spend my second Thanksgiving holiday here in America. I had a full-day off, joined in two “Friendsgiving,” and ate tons of turkey, mashed potatoes, green bean casserole, pumpkin pie, and cranberry source. I would say that I’ve deeply fallen in love with this holiday just because it kept my belly full all the time.

Then I saw this painting – the_first_thanksgiving_cph-3g04961

The First Thanksgiving, 1621, J. L. G. Ferris., Courtesy of the Library of Congress.

Just like the one printed in my history book when we were in middle school.

We’ve been told that the First Thanksgiving was celebrated by the Pilgrims when they got their first harvest in the “New World” in October 1621, and Native Americans were depicted as nameless generic “Indians” who’d been welcomed and treated by those Pilgrims.

Similar depictions appeared on a lot of paintings made by European artists by that time. The European were always as the decent leader, who brought the Native American modern life and civilization. However, the view from the Native American was different. Like this painting –

native-american-painting

Chief Young-Man-Afraid-of-His-Horses (Tasunka Kokipapi/Old-Man-Afraid-Of-His-Horses),1870-1880, Oglala Lakota (Oglala Sioux), the National Museum of the American Indian.

Honestly I didn’t realize this until I started my study here, especially after took classes like “Museum and Community” and “the Early American Paintings,” and visited the exhibition “Nation to Nation: Treaties Between the United States and American Indian Nations” at the National Museum of American Indian, which I highly recommended you guys to go there and have a look. My understanding of the Native American and this “mostly-distorted-history-before” had been corrected and deepened by these classes and exhibitions, and I think that’s why I was kinda feeling weird when I saw this “the First Thanksgiving” Painting – I knew there was something wrong with this painting.

So I googled “the Native American and Thanksgiving” and find this amazing article provided by the National Museum of American Indian – “American Indian Perspectives on Thanksgiving“. Generally, it told me the “true story” about Thanksgiving and discovered the hidden history for me. I would not want to destroy your reading experience so I’ll stop here. But just like the exhibition, I also highly recommend you to read this article, just in case your (future) kids asking and I hope you have the right answer.

At last, happy Thanksgiving and happy holiday!!!

Social Media is NOT FREE

Since we have to make a plan for better working on our program’s social media, I spent some time to look through them and also some other more “successful” ones, and not surprisedly, I think the big issue is actually really simple – we don’t have enough people to work on these social media platforms.

Don’t take me wrong, when I say “not enough people,” I’m not indicating we should have a 10-people team working full-time, which could be true for those big museums, like the Met, MOMA, or the  Smithsonian (I believe they do have a big team for social media work and I think they’re doing great jobs!). But the truth is, we really have NO ONE working on our social media specifically right now.

If you’ve ever read my blogs (love you if you did!), you know I love to use numbers to support my ideas. So here’re the numbers:

  • We  (Museum Studies Program at the George Washington University) currently have 2 public official social media platforms, the @GWMuseumStudies page on Facebook, and @GWMuseumStudies on Twitter, and only 1 being active – the Facebook page.
  • The Facebook page was launch in May 15, 2010, and gained 1,090 likes for the past 6 years.
  • The Facebook page posted averagely only 1.3 times per month.
  • The Twitter account started in 2011, and it has 452 tweets, 586 followers, and 21 likes.
  • The Twitter account is not currently active, and the latest tweet was posted on July 26, 2016.

Looks fine? Okay, let’s see some other numbers:

  • Also launched in 2011, the Museum Studies Program at the Johns Hopkins (@JHMuseumStudies) has 6,484 tweets, 3,508 followers, and nearly 1k likes.
  • The Museum Studies Program at the University of Delaware posts on Facebook almost every single week-day; and its Twitter (@UDMusuemStudies) has 5,763 tweets and 3,248 followers.
  • The Corcoran School of GW‘s Twitter (@CorcoranGW) has 6,050 tweets and 9,482 followers since 2011.

Not to mention the variety of their posts’ content, the high-quality photos they were using, and the great communications they were holding online all the time, let’s just focus on the number of their posts – it’s a huge difference between 3 digits and 4! However, we really can not blame on my program since, like I said before, there’s no one really working on the social media thing right now.

So let’s go back to my topic today – social media is not free. People always say “hey let’s set up a twitter account to help with my business! It’s free!” It’s true when only considering “having an account,” because “maintaining an account” costs a lot.

At first, it costs time.

One of the most important things I learnt from this “Museums and Social Media” class this semester is doing social media as a work is definitely different with doing for pleasure. It costs tons of time to find an attractive and appropriate topic which is also on trend, write it down, and then squeeze it into 140 characters if you’re doing Twitter, and take an interesting photo, try at least 10 filters, and #hashtag #hashtag #hashtag. You will never feel it but 2 hours past already.

If you want to keep a good relationship with your audiences, you should keep an eye on your Facebook, Twitter, Instagram, or whatever you have, to appreciate the good comments, and probably “manage” the bad ones.

Second, it costs labor.

No one would want to work 24/7 for free! If you only have one or two accounts and only using them for updating information, you could ask one of your employee to take care of them just for some additional work. However, if you really want to maintain an active online profile and maybe using these social media to outreach more audiences (costumes), a professional social media manager would be worth to hire. My program’s issue is just like this, we don’t have anyone working on social media anymore. I believe there’re some department officers taking care of the Facebook page occasionally, but the posts’ quantity and quality tell us this is not working well.

Third, it costs money.

Yes, believe me, it does. I volunteered for helping organizing an International Event before and the manager asked me to take care of its Facebook page. It was the time that I found out you had to pay if you want your post be seen by more people more frequently. I didn’t have the experience with other platforms but I believe it’s the same. Paying for promotion, paying for report, paying for ad, paying for no-ad, you actually need to pay REAL MONEY on social media. It’s not much. But it’s a thing.

There’re more, like copy rights,  strategy and planing making, and social media crisis management, they all will take the money out of your pocket. However, social media is still one of the most efficient and effective ways to help your work, like I always believe, just keep one thing in mind, it’s not FREE and it’s not EASY.

Take it serious, pls!

We, Technology, and the World – about the “Suspended Animation” in the Hirshhorn

So I was in the Smithsonian’s Hirshhorn Museum and Sculpture Garden today for the night’s event “MeetTheArtist,” held by one of the six artists who contributed to the “trippiest exhibition” of the Hirshhorn – the “Suspended Animation” – and as a preparation, I revisited this weird but fascinating show, again.

It was really hard to understand what was going on for the first time I saw this show. I was curious, confused, feeling weird, and even more, it really freaked me out to see the contortion of President Obama’s eyes; I mean, I thought it was the only work that was recognizable and understandable, until those unrealistic flowing eyes came out. But, the fascinating part is, every time I visited them, I made some progress, and I came to understand. It feels like seeing something through the scrim though – distanced, unreal, and tough.

I love to watch the “Emissary in the Squat of Gods,” the last piece of the whole show, created by Ian Cheng. It is a two-screen live simulation animation, with one showing a girl and an owl, and the other showing a group of people moving around. It looks like an computer game from the early 2000s – low rate, low resolution, and choppy – and characters sometimes even twisted with each other, but they are actually “alive” and moving controllably, as the label said.

I really didn’t get it at the first place. I even couldn’t understand the term of “live simulation,” even though I checked Google, and here’s the answer:

screen-shot-2016-11-02-at-12-27-53-am

I also looked through Ian Cheng’s website, and it shows that a simulation is

game for staging “ideal + ideal = truths” processes, a mutation machine for growing 3s out of ideals, enacted at a scale that humans can perceive. Like a comedy setup or a laboratory experiment, the premise of a simulation may be artificially constrained, focused on just a few elements, or staged to confront materials that would never encounter each other in the messy wild … once a simulation begins, everything that transpires from its premise occurs truthfully, untampered by human bias or knowledge. The materials, forces, and inherent energy artificially assembled here act and react on their own terms, writing themselves, generating 1 +1 = 3 truths.

Okay, to my understanding, simulation is like creating a/some feature(s) and giving them some specific paths, and then letting them go. Their behavior will follow some pre-set logic, but no one has to control them once the show started. Like Ian’s work here, these characters – people who live next to a live volcano and the girl – they all have their own patterns of “life”. They’ve been hearing an instructive voice from time to time, but they could choose either react or not, and how to react. Especially the girl, who had been improved and programed with some “self-conscious,” was given the possibility to grow and explore, like an intellectual.

–sounds familiar, ahh?  Are you thinking the #WestWorld, like me?

Well I’ve been always interested in the computer, technology, AI, and stuff like that all the time. I, also, have been thinking the relationship between us and the computer, the internet, for awhile, and I found it was worth to ask – 1. are we really as unique as we thought? 2. are we really using the technology like we thought, or is the technology “using” us? I know it sounds stupid, but just look around and think back a little bit, could you come up with one single day that you operated normally without using any technologies?  My answer is “No,” I am now pretty much relying on my phone and my computer of everything, and as long as I want to keep my life working as usual, I have to get some help from the tech. We, the human being, now are trapped within the “Internet” that we made, and basically we live in this way unconsciously, like following some significant patterns.

Also, think about these characters in Ian’s work, they’ve created in some ways, but they do have the abilities to do choices, to learn, and to improve. This is how this “animation simulation” works, like in the real world, like they are real. When comparing them together, I couldn’t help to wringer the uniqueness of being a human – for thousands of years we consider we are different and intelligent based on the ability of learning and improving, but what if others also could do?

I would say our whole world now is about technologies, Internet, and algorithms, the expanding of knowledge has been accelerated as fast as ever, whatever we do and wherever we are, we shape ourselves to adjust the whole thing. We are curious, confused, and anxious, because we start to realize we’re not unique, we start to feel losing control.

I am neither an artist or a computer programmer, so what I’m saying here is totally based on my poor knowledge learnt online and my personal feeling towards Ian’s “Emissary in the Squat of Gods” in the Hirshhorn. Agree to this article or not, I would like to discuss it with you anytime. If you haven’t seen this exhibition, please go and visit, the show will stay there until March, 2017, and I would love to hear what do you think after.

Cites:

Alex Greenberger, "The Cyborg Anthropologist: Ian Cheng on His Sentient Artworks," ARTNEWS, accessed November 1, 2016.

Bernard Zeigler, Alexander Muzy, Levent Yilmaz, "Artificial Intelligence in Modeling and Simulation," 

iancheng.com

Sadie Dingfelder, ‘Suspended Animation’ may be the Hirshhorn’s trippiest exhibit yet, the Washington Post, accessed November 1, 2016.

“When We could Filter Everything on Social, What would Happen to Our Real Life?” – About Involving the “Negative” Social Media Users.

I just got this news that Facebook demoed a potential series of products that could filter your live videos into different fine-art appearances, which I think is really fascinating, and would be beneficial especially for museums. I’m saying this because I am a huge fan of filters and part of the reason that I love Instagram is those gorgeous filters that you could apply to your photo super easily. Also I love Prisma, not an active user though, but really enjoy the potency that you could change your photo into any of those master-drawing styles. I, personally, would be happy to see my Live video in a museum, in a crazy Vincent Van Gogh style, with showing the real Van Gogh’s paintings inside of my video probably.

“That would be fun.” I said to my friend.

“Well, right, but they’re all FAKE.” He replied, with a negative attitude towards those online social media stuff, like usual.

“Did you watch the new season of the Black Mirror? The REAL WORLD will go crazy if you guys keep doing this!” He was even more aggressive after watching this show.

I’m not a super “online” person, but I do spend a lot of time online every single day – sometimes not even intentionally, but I’ll click to check the schedule after got a notice about an event from the Facebook, or just reply a comment from my friend about anything. I show specific things I wanna show on the internet to several specific groups of people, and connect with them through these social media. I filter my life, and bridge myself with a bunch of museums, same interests museum fans, through these social media. But, as a museum major student, when I seeing my friend mention above, I couldn’t stop wondering what should museums do to reach those audiences. I mean, my friend likes museums, and would love to join in a museum event or check a new show time to time, but he actually didn’t since he is a “social-media-hater” so he barely had chance to get those information nowadays.

I think recently museums have been kinda abandoning the idea of sending mails or sharing brochures randomly  to gain audience. Everything happens online. On the social media. But the fact is, there’s still a group of people who don’t, or don’t know how to, use the social media, even more, they might hate to to use them. So museums are losing these potential audiences.

To fix this awkward situation, I would say, let’s look back to the topics about the content of the social media posts at first. – Are we bothering audiences with tons of posts? Shall we just give some of our followers the straight information about shows and events, instead of “filtering everything”?

I don’t know if it’s possible, or even happening to museums, that to divide their followers (online audiences who are also potential on-site audiences) into different groups while they could choose to follow in several specific ways, like some could be “would like to see everything,” “only notice me with new shows and events,” or even “only notice me when anything happens to XXX (XXX refers to a specific exhibit, event, program, or an artist).” Does it necessary at all? Coz I totally understand it gonna be a lot of extra works.

Also, I would to say to museums, please don’t discard all the print-information, like posters and brochures, coz sometime people still need them! I, literally, came across the really awkward situation for several times, about apologizing to these audiences who requested for a brochures of the event schedule while I was working at the information desk in the Hirshhorn, and suggesting them to check our website or follow our Facebook. But, I mean, it’s really weird to say “you could check online” while we were actually talking face-to-face! It is like telling a new friend “please don’t look at my face right now, go to check my filtered photos on the Instagram! That’s ‘real’ me!”

So, let’s keep using the social media, but also stay in the real world, okay?

What Do I Want from a Museum’s Social Media?

As a museum lover and an exhibit-holic, I’ve been visiting these on-site exhibitions in different museums consistently and following all my favorite museums on the social media, such as Facebook, Instagram, and Twitter. Not really surprisedly, these museums are all doing the social media stuff in different ways. Take two of my favorite museums as examples:

The Hirshhorn Museum and Sculpture Garden

It has 5 social media accounts at the Facebook, Instagram, Twitter, YouTube, and Tumblr. Although you can tell they have different directions and kinda work for different purposes, their contents are actually really similar, or at least connected, with each other.

For example, for the new exhibition opened last week, they have 5 posts on Facebook, 7 posts on Instagram, 63 poster on Twitter (I know it’s crazy! It took me 5 min to count it out!!!), and zero post on YouTube from its opening date, Oct. 14, to now (Oct. 18).

Its Facebook posts are pretty “official,” simple captures with images related to the new exhibit and some direct information. 4 of them have links to different articles talking about the new show, and only 1 is about the Friday Gallery Talk for this show.

The Instagram posts are also doing the similar thing – introducing the new exhibit and promoting the Friday Gallery talks. They all have the same hashtag #RegnarKjartansson but using different images, undoubtedly including these two images that’ve been used for Facebook posts but also some visitor-view photos of the show, a portrait of Ragnar Kjatansson himself, and photos taken during his interview. These multiple perspective photos with plenty of different hashtags decreased the gaps between the museum, the artist, and the audiences, and worked well to encourage more people walking into the museum and enjoying the show.

The museum Twitter has been crazy active. It retweeted 41 tweets related to this new show from the museum director, curators, art critics, news, and normal visitors. It gathered all the information, views, and critiques together like a binding book and let the audience choose what do they want to know. It also served as an interactive zone to communicate with various of audiences to hear and share their ideas.

So personally, I think the Hirshhorn did a really great job with spreading information at different social media platforms. Although the contents of its posts are kind of similar (same images and even same phrases), but they do have different concentrations and purposes. However, my another favorite museum, the Smithsonian American Art Museum and Renwick Gallery uses social media in a different way.

The Smithsonian American Art Museum and Renwick Gallery (SAAM)

Like I listed on the former blog, it has 15 different social media accounts covering Facebook, Twitter, Tumblr, Instagram, Blog, Flickr, iTunes U, YouTube, Art Babble, and Pinterest, with separate accounts for the museum, the Lunder Conservation Center, and the Luce Foundation Center. They barely had the “same” or even similar contents on different posts and all its social media work for their distinct missions.

Like, its @americanart account on Twitter and Facebook only post information about exhibitions (the recent posts are all about Renwick Gallery only!), @LunderConservationCenter only posts about the conservation works, @LuceFoundation only posts events, and its Flickr account has been posting these incredible high-resolution images of its collection for years. So basically, you could find all the information you may interested from its social media – you just need to go to different places.

So clearly, the Hirshhorn and the SAAM have different social media posting concepts. While the Hirshhorn is providing the same information slightly different at all its social media platforms in order to get all the social media users attentions, the SAAM is focusing to distinguish its different functions through different accounts and social media platforms. So which one is better? – it’s really hard to say, but I would say I appreciate the effort of making things clearly and holding the concept of giving the audiences “private rooms,” however, I really don’t want to follow ten different accounts only to get one single museum. With following a museum’s social media, I WISH I could get all the information about exhibitions, artists, events, programs, EASILY and QUICKLY, and could have the space to talk with the museum and other fans. That’s my personal preference of using all the museums’ social media, but how do you think? Which way do you prefer? Or did you find there’s another better way?

Do We Really Need ALL of these Social Media?

I’ve been always considering myself as a non-social-media person and I believed if I only check Facebook for one time per day, snapchat with friends for a sec, and post one delicious food shoot on Insta, it won’t be a big deal coz it only takes a few minutes. BUT the truth is, it is not “minutes,” it is “HOURS.” So I was surprised when realized the Smithsonian American Art Museum & the Renwick Gallery (SAAM) had 15 social media accounts, and even shocked after found out there were only 4 people on the social media team.

It is reasonable that SAAM has more – it has separate social accounts for the Lunder Conservation Center, the Luce Foundation Center, and the robot (PaikBot) – but still, I’m really wondering how could these 4-people-team take care of 15 social media accounts at the same time? & Are they really all necessary?

So I looked through all these account and this was how my chrome looks like –

saam-social-media

 

and here’s the numbers –

  • Twitter 1 @americanart (the Smithsonian American Art Museum & the Renwick Gallery): about 8 yrs old, 6,366 tweets, 67.9k followers, 4,159 likes, 4 tweets for the past week – all about exhibits in the Renwick Gallery
  • Twitter 2 @lunder (Lunder Conservation Center): also 8 yrs old, 651 tweets, 4,348 followers, (only) 53 likes, 1 tweet for the past week – a video showing the conservation process preparing for a coming exhibition.
  • Twitter 3 @PaikBot: launched in 2012, 892 tweets, 652 followers, and 74 likes, but the latest tweet was on Sept. 7, 2014.
  • Facebook 1 @americanart: 58,304 page likes, 40,052 check-in, 1 post for the past week – an event at the Renwick Gallery.
  • Facebook 2 @americanartluce (Luce Foundation Center of American Art): 2,549 likes, 9 post (the winner👑!!!) – 6 about upcoming events, 1 visitor post, and 2 objects introductions.
  • Facebook 3 @LunderConservationCenter: 2,252 likes, 41 check-in, 1 post which is the same video tweet.
  • Tumblr 1 (American Art Tumblr): looks really fancy and has multiple contents – events, exhibits, etc. but averagely only posted 3 times for a month.
  • Tumblr 2 (Luce Foundation Tumblr): more old school style, only post object’s image + it’s capture.
  • Instragram @americanartmuseum: 442 posts, 17.3k followers, only 4 posts for the past week, but used #hushtags and kinda created a meme based on one of its collection.
  • Blog @Eye Level: a long blog about its new Visual Reality APP for the past exhibition, Wonder, for the past week.
  • Flickr @americanartmuseum: 1k follower, has 74 albums and over 1,000 images.
  • iTunes U: can’t open it, not sure how it looks like.
  • You Tube @Smithsonian American Art Museum: 577 videos.
  • Art Babble@Smithsonian American Art Museum: 372 videos, similar to You Tube. (different profile photo)
  • Pinterest @Smithsonian American Art Museum: 58 boards, 2.2k pins, 2 likes, 4.2k followers.

I can totally understand why they have so much accounts, like it introduces on its web:

The Luce Foundation Center for American Art, the first visible art storage and study center in Washington, allows visitors to browse thousands of artworks from the collection. It adjoins the Lunder Conservation Center, which is shared with the National Portrait Gallery, the first art conservation facility to allow the public permanent behind-the-scenes views of the preservation work of museums.

The unique feature of the Luce Foundation Center and the dual-identity of the Lunder Conservation Center made this museum believed they all need their own accounts, but REALY? Do people really need to go to different accounts every time to check out stuffs actually belong to one museum? Does the museum really need to put so much work on maintaining so many different social media platforms?

Since the museum has too many social media serving for different sections, all the information the museum posted were scattering around, and you may have to check at least 2 or 3 places to get the information you want. Generally, the basic needs of people using social media are 1. seeking and sharing information, 2. social interacting and networking, 3. relaxing, 4. entertaining, so if a person needs to spend 30 min to check multiple platforms to get what he wants, I guess, this museum social accounts wouldn’t be considered as useful and efficient. Also, if the museum only post really limited kinds of information at these specific social accounts, it wouldn’t be considered as an effective way to promote itself.

I am not say SAAM is doing “wrong” – they actually did a really great job on the Instagram and Tumblr, and I personally really like their blog “Eye Level,” I only think it would be better if they could trim some unnecessary accounts and merge some small ones into the “Big official one”@americanartmuseum. Then, the museum and its audiences could spend less time, gain more information, why not, right?

The Power of Museums and the Internet

One of the biggest news for the past few days, in my opinion, is the opening of the Smithsonian National Museum of African and American History and Culture, and I feel so lucky that the whole thing happened while I am here, in Washington D.C. I’ve seen this dramatic building on my way to school every day and even had a chance to visit the under-construction site last year thanks to my professor Martha Morris and her awesome class-Building Museum. I have to admit I’ve been totally obsessed with this beautiful deep-brown building, which rises up by three inverted-pyramid tiers and is covered by hollowed-out metal panels. Moreover, as President Obama stated at the opening ceremony – “This place is more than a building. It is a dream come true,” the most exciting part of the museum is its content – its exhibition.

nmaahc-construction
Me at the rooftop of the NMAAHC when it was under construction.

Thankfully, I went to the NMAAHC yesterday with my friend Joyska (who brought me the advanced ticket! Thank you!) and Matthew, and I have to warn you my friends, who haven’t visited yet, that these exhibits inside are not all as pretty as its container, the building. With more than 36,000 artifacts, various perspective stories, and unique space, the museum and its “unvarnished truth” may be too harsh and will  tear your heart apart (Yes I cried, more than once). I would not to share what it looks like here because I highly encourage you to visit there by yourself. But here’re some photos as a preview:

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Since I could only stay for a couple of hours, sadly I didn’t finish the whole museum. But as far as I visited, the three-ground history gallery, I think the museum really does a great job and all the exhibits I’ve been to were very impressive. From the anomalistic rooms to the dark narrow tunnel, the relentless wave sounds to the mourning quotes, and the rusted shackles to the protest signs, the museum provides audiences an all-round, multi-angle view to look back and experience the African American’s history. Also because the way that NMAAHC shows all the history in chronological order and kind of integrated, the whole exhibition becomes more complex with multiple feelings. Like, when we got to the early 20th, we felt so happy due to the jazz music and almost danced for a while, but right after that, these objects carrying the heavy history shown up again and it made me feel much more sad. These sharp turnings appeared for a lot of times and impressed me deeply.

(Inevitably, as a museum nerd and an exhibit-holic, I had several conversations with my friends about the exhibition design’s score points and drawbacks. Although the whole exhibition is definitely successful, one thing really bothered me – there was no “no flash” sign and these precious old paper books were completely exposed under the extremely bright lights. Also it was really hard to read from these crystal-like transparent panels in the middle of the room – you could find this photo from the former slide show.)

Also, I joined the Freedom Sounds music festival at the National Mall at the museum opening night which was really exciting as well! Not very surprisedly, one of my companies, who is not a “museum person”, was completely shocked by this big ceremony and its influence. I mean, yeah, thousands of people gathering under the Washington Monument and celebrating for a new museum’s opening is definitely not a everyday’s thing. But he also noticed me that it was not only about people who physically got there, there were more and more people on the internet to view, spread, and talk about this news. – It is very true!

Just like all the other aspects, the NMAAHC putted a lot of energy on social media and the results are good. As a brand new museum, it has a website, a Mobile APP, and official accounts for most of the major social media, such as Facebook, Instagram, Twitter and a lot of related #hushtags. The NMAAHC APP could be found and downloaded from the APP store and it’s really easy to use for navigation and getting updated information, and it supports MULTIPLE LANGUAGES!

img_8085

Also, till I started writing this blog, its Facebook page already has 218,944 likes and more than 333K people viewed the NMAAHC Grand Opening Dedication Ceremony there. Its Instagram account has 50.4K followers and there’re 20,119 posts #nmaahc and 10,362 posts #apeoplesjourney, and its Twitter account has 66.5K followers already!

img_8086img_8087

All these numbers demonstrated the museum and all the advocates’ efforts, and also proved the influence of the Internet. We are living in an age that information could reach all over the world through internet at a fast speed ever. @40deuce used to do an analysis about How Fast the News Spreads Through Social Media and the result was astonishing! He took the news of Bin Laden’s death as the sample and it turned out over 40,000 blog postS, news articles, and 2.2 million tweets coming out talking about this news within 12 hours!

An unprecedented museum shows the unforgettable history, the exuberant culture, and brave human beings, and it engaged/engages millions of people – this is the power of the museum. But all these news, blogs, articles, all the FB, Insta, Twitter’s posts and followers, and all the consistent support and attention, show the power of the Internet. I think if museums could accurately and positively take advantage of the Internet, better results will always come out.

 

 

Wassup, Museum!

It surprises me that people always show a great interest when they found out I am studying/interning/working at a museum.

“What a awesome major/working place!”

Lucky for me, I’ve had a plenty of great conversations and made a lot of friends due to my connection with museums, and, it seems like museum become one of the “coolest” places in America nowadays. But, the more I talked with people, the more unexpected questions I got, such as

– What is a museum?

Well, frankly, no one actually asked me this question, but this is the first question I want to discuss here today.

If you type this question into the Google search bar, 88,000,000 results would show up in 0.52 seconds (thanks technology!) and the top answer is

screen-shot-2016-09-20-at-4-11-18-pm

Also Wikipedia tells us “A museum is an institution that cares for (conserves) a collection of artifacts and other objects of artistic, cultural, historical, or scientific importance and some public museums make them available for public viewing through exhibits that may be permanent or temporary.”

The AAM, the International Council on Museums, and the Museum and Library Services Act all hold different definitions, but we could definitely find some common points, like

  • public
  • cultural
  • collection
  • exhibition

Firstly, no matter it is nonprofit or for-profit (there’re several great for-profit museums you have to check out, like the Newsum and the Spy Museum), I think a museum must be a public place at first.  Through exhibitions, special programs and events, museums provide lots of opportunities to the PUBLIC PEOPLE to visit, learn, and enjoy. Also, as a PUBLIC PLACE, the ability of gathering people together and bridging audiences with art and knowledge as well as with each other is another big reason of museums being popular nowadays.

I mean, we’ve already had too many methods to “connect with each other online,” but being public and getting physical touch are still the basic needs for most human beings. A museum is the ideal place (at least for me) to hang out – could walk, sit, even lay down (remember the WONDER show in Renwick Gallery? ); could watch, listen, smell, and touch (the smell of Acadia National Park from the Museum of Science in Boston is still in my mind); could talk (with friends, companies, gallery guides, museum professions, and artists) or not talk for a whole day – there are so many things could do and so many topics could explore!

Second, a museum is usually a cultural place with collections and exhibitions. Started as the temple for Muses, museums are always a place to hold and display products. However, not every collection could support a museum and NOT every museum MUST have the collection. Preserving and cataloging collection is a huge work and used to be the most important part of museums’ work in the past (still important nowaday though). But we can see there are a large number of museums may not have a permanent collection (like a lot of children’s museum do) but they are still doing well. The traditional definition of museum is not suitable anymore.

Also, as the web and technology is developing, more and more museums became focusing on digital collection storage and spreading, as well as digital-visual exhibits exploring. A scholar from Egypt could request an object’s information from the MET for his research and a student from Japan could appreciate Yayoi Kusama’s exhibit from 2012’s Tate. Technology magnified the museum feature of being “public” – it could provide more exhibits and activities and reach SO MUCH MORE people, even for these permanent classic exhibition, museums have found out multiple ways to engage audiences more. Through social media, people would enjoy these high quality image of museum objects and their information all the time, or post photos and participate in discussion with museum lovers all over the world. Technology increased the museum’s covering radius into 6357 km and decreased the boundaries between the museum and its audience.

However, as a museum student focusing on exhibitions and social media, I could not stop wondering what this the bottom line of being a museum? After “permanent” and “collection” being out of date, what about “exhibition”? Is “showing curated exhibits” still essential as a museum? What about a “everyone-could-participate” & “audience-based-self-curated” exhibition? Is there any possible that a museum would allow “unprofessionals” to curate and set up a exhibition for 100%? How could that happen and how would the general public react? Also, what about a VR exhibition? Is that possible if a whole exhibition been made in VR? Will that also be considered as appropriate for a history museum? Would people still come to visit the museum if they could do that at home, and why? And, what’s the #NEXT?

(This is my first attempt of blogging. Honestly it’s much harder than I thought. But I’ll keep trying to continue this series – “Wassup, Museum!”)

(Comments would be lovely appreciated!)